Auteur: admin

What is the difference between qualitative & quantitative research ?

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Our concept revolves around qualitative and quantitative research. Qualitative research aims to get a better understanding through first-hand experience, truthful reporting, and quotations of actual conversations. It aims to understand how the participants derive meaning from their surroundings, and how their meaning influences their behavior. Quantitative research is the process of collecting and analyzing numerical…

What is (NPS) Net Promoter Score

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Net Promoter Score (NPS) is a well-known metric in SaaS and eCommerce but is also used by many companies across all industries. NPS measures customer loyalty and provides you with feedback about how well your products or services are received. This metric tells you how likely it is your customers will recommend your product or…