Why do your clients (not) buy from you? 

Why do your clients buy? What value can you add? Product market fit?

73% of companies wish to add more value to their product or service.
We will find out what your clients really want.


We are a market research and intelligence company for SMB's in B2B. We conduct qualitative & quantitative research to establish what the best approach is in your market in order to get the most out of your sales efforts (increase conversion), and reduce churn or loss of clients by increasing the value you offer to your existing client base.


Sales Source Global Research is a European Research company dedicated to improving your value proposition and product market fit.
We help you find out 3 things in order to make buyers buy:
-Their Desire
-Their Concerns
-Their questions



We're passionate about customers and clients – our curiosity and insights drive revenue. We're constantly searching for new ideas that drive growth, to develop them across our business, and yours. We're proud of what we do – with the highest standards of integrity and social responsibility.

We will ask 4 very powerfull questions

  • Shift your focus from defining the Buyer Persona to REALLY understanding the Buyer Mindset

  • Change your SALES process into a BUYING process.

  • Leads from the same market will buy on the same premises as your existing clients (Product Market Fit)

  • Refine your Value Proposition to be able to convert up to 30% prospects to buyers.

The End Results

IMPROVE YOUR 5 Key Performance Indicators?

  • Revenue growth.
  • Revenue per client.
  • Profit margin.
  • Client retention rate.
  • Customer satisfaction.

Net Promoter Score Compare Benchmark

What is Net Promoter Score

Net Promoter Score (NPS) is a powerful measure of how customers feel about your business. The metric is based on one simple question: How likely are you to recommend our business to a friend or colleague? The answer is given on a scale from 0-10, and responses are then sorted into Promoters (those who respond with a 9 or 10), Passives (7 or 8), and Detractors (6 or below).
Your NPS score is an excellent measure of customer loyalty, and customer loyalty is an excellent measure of your profitability and growth potential. In fact, some research has found that companies with industry-leading NPS scores outgrow their competitors by more than double.

One of the main reasons NPS is so widely adopted is that it is considered an indicator of potential business growth. So as you start strategizing for the new year, maybe consider using NPS to make accurate predictions regarding future development.

Why Sales Source Global Research?

Our clients gave the following reasons when we asked them:
Because new business acquisition is very expensive, we want to improve our conversion in sales
Because client retention / reduction of churn must be a priority
Because we want to grow faster and create a scalable sales process
Because we want to enter new markets or countries
Because we want to see proof to confirm our gut feeling
Because we want to make better decisions
Because we want to understand our client needs
Because there is always room for improvement
Because we need to align our sales and marketing strategy
Because we want to add value for our clients

What is the difference between qualitative & quantitative research ?

Value Proposition - Elevator Pitch

Can you describe your Value Proposition in 3 sentences?

Pricing Packages and Upgrades


4790,- / campaign
  • Employee email survey (max. 50)
  • Client Telephone Survey (max. 50)
  • NPS score
  • Report & recommendations
  • Refined Value Proposition
  • 3-week delivery


37,- / per Client or Employee Survey
  • Tailot made offer based on your needs
  • Client or Employee Telephone Survey
  • NPS Score
  • Report after each 25 surveys
  • Review Value Proposition

What our clients say Testimonials Feedback

Our NPS Score
SSGR gave us fantastic insights into client wishes. We were able to add additional services to our portfolio that are already contributing to extra revenue. Now we know for certain, as SSGR say : "you guess, you lose!"
Cumulus Software
The outcome of the survey was a confirmation that we were on the right path with our strategy. Great to have it confirmed on the basis of hard evidence! We learned we need to focus on client mindset not buyer persona.
Bespoke Interiors
Founder - Designer
They were able to get feedback from our clients that we would not have been able to obtain ourselves. With the results, SSGR were able to reverse engineer sales.
Myriad Consulting

Our blog Content Reading Material

9 reasons that our clients gave why they want proof to REALLY understand their clients.

Contact us


IJsbaanpad 2, 1076 CV, Amsterdam, The Netherlands

Contact Us

Phone : +31(0)85 3011243

Email : contact@salessourceglobalresearch.com

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Sales is simple: Find out what your clients want and then give it to them!